SmartLabel® is a food labelling initiative that gives consumers an easy and quick method of accessing to detailed nutritional information about foods, drinks, household and personal care products.
To access the information you scan the SmartLabel QR code which takes you to a standard format information page.
The best way to see how it works is to scan one and here’s an example.
Brands using SmartLabel QR Codes include Coca-Cola, Gillette, Unilever, Nestle, General Mills, S.C. Johnson and Son, Kellogg’s, Jack Daniels.
One feature of the SmartLabel system is that information provided to consumers is to some degree standardised so people will learn what to expect when they scan a SmartLabel QR Code. By making the information valuable and useful SmartLabel QR Codes add value to the products they are used on.