Reader Relationship Management (RRM) is the whole process of how you manage your reader experience both from the reader’s perspective and yours. Clearly if you treat your readers well they will be more loyal to your business which means they will be more likely to buy from you again in the future.
From your perspective, RRM includes all the functions involved in maintaining contact with your customers so that they continue to think highly of you and continue to buy from you. This can include marketing to them but also how you support them before they buy a book or report from you and post-purchase.
The better you support your readers, the more likely it is that they will buy again. The cheaper you can provide this support, the better your margins will be.
So how can you use QR Codes to reduce reader support costs? Better still, how can you do this whilst increasing the quality of the support you provide?
Simply including one or more QR Codes in your book’s contents that link to your web site can bring your readers into a more direct relationship with you as an author.